3 Female Arsenal Players Receive $10M for Smiling with the New Adidas

• Leah Williamson, Vivianne Miedema, and Katie McCabe banked $10 million off their appearance in an Adidas “Unstoppable Smiles” campaign.
• Positivity and resilience are some of the themes it works around to inspire young female athletes.
• The deal demonstrates a growing commercial potential and influence that female footballers can command in sport.

In one of the largest Female’s football deals, highlighting its rising popularity and commercial value, three women from Arsenal pocketed a total of $10 million for their appearance in an Adidas advertisement. The campaign, “Unstoppable Smiles,” puts forth a strong and inspiring message of smiling through the tough times when looking up to these athletes.

One of the stars of this campaign is Leah Williamson, captain of Arsenal and one of the key figures in England’s national team. A player who has made a name for herself off the back of leadership and solid defensive work, Williamson’s involvement—like that of several others in this campaign—further cements her status as one of the top players in the women’s game.

TRENDING: Female Arsenal Player Emily Fox Undergoes Severe Knee Injury on Saturday 3 Aug.

Vivianne Miedema still is in the good books of most Arsenal fans despite the recent transfer to Manchester City. Her phenomenal record at the goal-mouth and overall charisma make her a perfect fit for the latest Adidas initiative, which proved beyond doubt how she remains an eternal darling.

Another name in the spotlight is that of versatile Irish midfielder Katie McCabe from the national team. Her dynamic game, added to her charisma, has seen her as a star front-runner in class, underlining how massive of an influence she is on the pitch and off with her inclusion in the deal.

Another large part of the “Unstoppable Smiles” campaign questions how the next generation of female athletes will come about. This is a very strong way to grasp the jovial moments expressed by players, striking visuals, and a powerful message that would have an impact on fans worldwide by driving home the message of Adidas’s involvement in supporting women’s football.

This $10 million endorsement deal underlines the growing commercial potential for women footballers, proving it’s a changing dynamic in sports: brands are finally recognizing the value and influence of women athletes. Though this deal will clearly result in a financial windfall for Arsenal, the gains it will derive accrue not only from this financial point; the strengthening of the club brand in its association with modernity and inclusiveness is also indebted to this arrangement.

Disclaimer: At Newstopedia, One of the core principles we adhere to is to provide our readers with transparent and accurate information. This is part of the reason we uphold all content on our site to the highest degree of integrity and independence, by adhering to very strict editorial policies.